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Ben - [C/x]
@benersing
Learning of the Day: Don’t try to sell someone a car, if they’re looking to buy a horse. Sell them a horse that goes faster, is more reliable, never sleeps, eats, or s***$.
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Brad Wilde
@bwilde
Would love to hear the context for learning that lesson today, if you're able to share some details.
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Ben - [C/x]
@benersing
The early stage of articulating a vision is messy. It's better to not try and paint the full picture. Start from the listener's current state expectations and speak to the incremental changes from there. Its why "Uber for X" is a powerful heuristic.
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