marketing

Thomas Smith wrote his book Successful Advertising in 1885. It’s been 140 years and it still has marketing principles that apply to today. 

That’s because we’re still humans talking to humans. The products, channels, and tactics change: but good strategy is timeless.

I love the old advertising books. These, by Claude Hopkins in the 1920s, are my favorites. I'm going to have to read this one from Smith!

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole + a bunch of agencies.

Apprentice to magic. Artist and aspiring maker. 20 years experience in marketing and design.  https://paragraph.xyz/@nuflark/1000x-collectors-on-blockchain 

Nice! It feels like sometimes we forget that advertising has been a profession for almost 200 years and there’s plenty of historical context and knowledge. We don’t always have to reinvent the wheel.

22 immutable laws of marketing is also quite relevant