loyalty

Hugo Boss diving into Web3 with a new loyalty program shows they're committed to innovation.

As some brands retreat, they're doubling down on NFT activations.

Excited to see what new use cases emerge!

What other brands do you think will follow suit in embracing Web3 technologies for loyalty programs?

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bradorbradley.eth

Buliding onchain loyalty @ stack.so
Running a decentralized animation studio @pfpeople

There are a bunch of large brands like Singapore Airlines and others quietly using blockchain, users don’t know about it, of course

What brands have been successful? Starbucks shut their program down. I don’t know of any that have found true product market fit yet

There you go :) https://group.hugoboss.com/en/newsroom/news/news-detail/hugo-boss-launches-innovative-customer-loyalty-program-and-introduces-a-new-world-of-engagement