marketing

Content is still king, but in web3, it’s all about co-creation. 

Collaborate with your audience to create content that breaks above the noise. User-generated content is a secret weapon.

Building fintech and web3 brands⚡️

https://www.linkedin.com/in/bradmichelson

CMO /murmur -
Web3 Marketing, film buff, and other quirky stuff

Current web2 example -- Beehiiv

Current web3 example -- Lolli used to be really good at this when their hype was higher. People would constantly be screenshotting their bitcoin back. Fold is probably a more current example of this, but still little hype.

Do you have successful exemple? 

For those interested, I found this article https://www.omniagency.ca/post/web3-content-creation-guide

100%. At axie we did this thro daily RTs from the main Axie account of community created UGC, as well as thro community content contests.