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Brad Michelson
@bradmichelson
A lot of really cool campaigns and activations launched last month and I feel like I need to do a roundup for all of my crypto marketing connections. Here's what happened in August 2024 in crypto marketing: 1. Uniswap launched a collab collection with KidSuper, inspired by Uniswap Labs history. 2. Coinbase's ad buy on Liquid Death boxes have now hit shelves, displaying a QR code that drives to Onchain Vision, an “experimental internet experience connects you directly to creativity from exciting artists and creators.” 3. Speaking of CB, Base’s Onchain Summer continues with the Coffee Days campaign. Shops put up “USDC accepted here” stickers, similar to how you’d see a Visa or Apple Pay sign at a retailer or restaurant. Customers were able to buy $1 cold brew at participating coffee shops using USDC.
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Brad Michelson
@bradmichelson
4. Kraken Digital Asset Exchange activated London in support of their sponsorship of Tottenham Hotspur FC as their official crypto and web3 partner. The Kraken-skinned truck drove around the city with Ledley King (former soccer player), giving out Spurs jerseys to passersby in exchange for the shirts off their backs. Fun concept. 5. ZynCoin launched ComfyCan by the Get Comfy Club, a zyn pouch can with a built-in bottle opener, crafted by veterans. ComfyCan owners can earn weekly $ZYN rewards by inputting a code from your ComfyCan. Pre-orders now available. 6. AAVE announced their rebrand, featuring softer colors, rounded edges, and a more playful, modern font face. We’re increasingly seeing crypto brands move from “cutting edge tech” aesthetic to consumer-friendly tech, which is a great thing.
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