Question: do we really need message history for all digital communications? It seems like the default for most chat/comms apps (with the exception of FC DCs). IRL interactions often have no history or record except what we remember

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This is in part a personality type and part a feature.

Being able to favourite / store / sync route messages is useful. “Save this to my notebook tagged by the person or channel”

I think ephemeral will come to be seen as useful to not be overwhelmed by a noisy archive.

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I think we are already at info overload (across all channels) and ephemeral + selective (human) filtering to save good stuff. 

But this is very much a UX / user expectations issue. Great search, “show me the good stuff”

We’ve never seen a successful personal search across multiple platforms.

Can you elaborate on that last point? Do you think we'll ever default to ephemeral with archiving as an opt-in if you need to store/revisit?