Knowing about data is not just for analysts anymore

Knowing how to communicate is no longer just for marketing

Knowing how to sell is no longer just for salespeople

Today, the best opportunities are for those who know how to combine skills

The more you try to make everything perfect, the more you will be going around in circles without moving forward

Don't look for perfection

Go ahead and advance a little every day

Founders

Founder Off-Menu • Storytelling & design for the new internet • off-menu.com

2025 is the year we’ll see AI agents popping up everywhere, just like NFTs did a few years ago

maybe they’ll hit a similar bump before finding greater functionality, or maybe they’ll just keep growing nonstop

Back in the 90s, nobody expected internet to change our lives as much as it did. Today, it’s the same story with blockchain and AI. Technology always catches us off guard, so it’s better to start preparing now

2025 will be the year that crypto marketing will improve 10x

Here are my general thoughts for the year ahead:

1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great.

2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms.

3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc).

4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.

We back bold entrepreneurs building the next internet. 
a16zcrypto.com/

growth

⚡️ Buiding /fuul (a16z CSX), the affiliate marketing protocol
🎓 @MIT

Screens

Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Farcaster

Awesome!
What tips would you give to those small accounts to start growing?

Leading Marketing at fuul ⚡| Remote work advocate 👨‍💻 | Helping projects scale through rewards & community building | Always learning 🚀 |

Bona

@bonahere