Founders

2025 will be the year that crypto marketing will improve 10x

Here are my general thoughts for the year ahead:

1) As more products find PMF, marketing becomes a key differentiator between those that do good vs those that do great.

2) We expand beyond our tiny CT bubble into other social platforms. Higher quality content starts to be produced and permeate YT and TikTok instead of the current shills and 100x clickbaits on those platforms.

3) Marketing goes beyond Twitter shitposting. Teams explore more types of marketing (Product marketing, content and SEO, etc).

4) Marketing influence seeps into product. Growth hires, intersection of marketing and product, become key hires. Teams take incorporating viral loops, share-ability, user funnels and their journey more seriously.