10 years ago, I was flying Virgin Atlantic and had a bad experience with one of their employees

Submitted online complaint form, received a generic reply.. and was annoyed

So, I turned to Twitter Ads.. where spending a few hundred dollars resulted in Virgin Atlantic's Communications team noticing

They reached out within 24 hours and offered me ~$5,000 of comped miles

10 years ago, I was flying Virgin Atlantic and had a bad experience with one of their employees

Submitted online complaint form, received a generic reply.. and was annoyed

So, I turned to Twitter Ads.. where spending a few hundred dollars resulted in Virgin Atlantic's Communications team noticing

They reached out within 24 hours and offered me ~$5,000 of comped miles https://londonairtravel.com/2015/01/08/geoff-golberg-virgin-atlantic

I like running, poker and oysters | Founder, Social Forensics (SocialForensics.com) | Berkeley & UPenn | Learning to listen

Great example of effective customer service! Using social media to escalate a complaint can make a big difference.