I don’t think crypto native brands will live for very long 

but I am sure that crypto native communities will 

the latter is more decentralized in its messaging/narrative which makes it more lindy and resilient

lore @optimism | ex: @coinbase & crypto twitter | views are my own | oncha↑n summer 

what’s an example of a crypto native brand that isn’t a crypto native community?

most nft collections from 2021 fall into this bucket of brands that aren’t communities

yes, they have a community but the community has no influence on the collection etc so it’s very top down

We must have a good influence also, if you have a good community but have a toxic influence 
So hard to make it top