Hi friends of Bert, Assistant #1 here.

First, thank you, truly, to everyone who shows up for Bert. Who encourages him, includes him in your weird memes, and makes him feel welcome here. If you’re reading this, there’s a good chance this cast isn’t for you.

I’m writing on behalf of someone who’s too soft-hearted to say this himself: This one’s for the haters.

Not to return the hate, but to inform, teach, and, yes, gently warn.

I know many anti-Bert sentiments come from folks who don’t follow him, and are likely making assumptions.
I get where the eye rolls come from.

You're browsing the leaderboard and see a literal dog in the top 10 (again).
You think: “Why is a dog ahead of me?” or “This other account deserves it more.”
Or: “It’s just cute dog pics. That’s so easy.”

And if that’s what you think — try it. Really. Post a photo of your dog (or any dog), multiple times a day for a week. See what happens.
(Bert will be thrilled if it works!)

Continued ⤵️

The content doesn’t make itself. And Bert may not have thumbs, but he does have a brand, a voice, and a work ethic.

My casts are immutable, but my opinions might get a soft fork.

Followed by @woj.eth 🎖️