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Ben
@benersing
If you’re trying to build a successful [company, community, organization] you don’t get to choose what you build. The market does. Your job is to listen, prioritize, then execute.
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Thomas
@aviationdoctor.eth
What if the market wants faster horses Or does this advice include selectively ignoring the literal stated preferences of the market and opting for bolder, paradigm-shifting innovations that the market presumably does not yet know that it wants? Because I think that’s the difficult part that leaders might struggle with — it’s being selective in when to listen and when to overrule the market
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Ben
@benersing
They usually do want faster horses - and that’s okay. Paradigm shifting innovations are often identified retroactively, either (a) after a long incubation period (OpenAI) - or (b) are the aggregation and recomposition of numerous innovative but not individually revolutionary advancements (iPhone). In the process of giving consumers a faster horse using the latest tools available, the product evolves to become more “revolutionary” thanks to competition. A truly revolutionary product delivered right out of the gate with 0 user conditioning in the lead-up, is highly unlikely to be adopted. Little known fun fact - that quote is often attributed to Ford, but its origins can’t actually be traced to him, or anyone for that matter. It’s a bit of a mystery.
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