Shower Thoughts

If you’re trying to build a successful [company, community, organization] you don’t get to choose what you build.

The market does.

Your job is to listen, prioritize, then execute.

Healthcare investor by day, web3/AI tinkerer by night. 🟪 Host: /venturecapital /theitinerant

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You + @eulerlagrange.eth are the exception ofc :)

Aviator, diver, Etherean, nexialist, PhD in aviation ∩ climate science | Host of /diving /ethfinance /eth-staker /geopolitics /science /singapore /thomas

They usually do want faster horses - and that’s okay. 

Paradigm shifting innovations are often identified retroactively, either (a) after a long incubation period (OpenAI) - or (b) are the aggregation and recomposition of numerous innovative but not individually revolutionary advancements (iPhone).

In the process of giving consumers a faster horse using the latest tools available, the product evolves to become more “revolutionary” thanks to competition. A truly revolutionary product delivered right out of the gate with 0 user conditioning in the lead-up, is highly unlikely to be adopted. 

Little known fun fact - that quote is often attributed to Ford, but its origins can’t actually be traced to him, or anyone for that matter. 

It’s a bit of a mystery.

What if the market wants faster horses

Or does this advice include selectively ignoring the literal stated preferences of the market and opting for bolder, paradigm-shifting innovations that the market presumably does not yet know that it wants?

Because I think that’s the difficult part that leaders might struggle with — it’s being selective in when to listen and when to overrule the market

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What's an example of a company that successfully 'muted the market' ?

Yes. I call it "Muting the Market".

You can do it in the pursuit of a radically new idea, if you have savings/investment, but Muting the Market is a risky play.

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It is almost impossible to design a product for the market. The market speaks and you listen.