Should a brand build their audience on Farcaster these days ?

We've seen DAU and overall activity going down dramatically, and it feels like we are the same group of ppl hanging out with ourselves. 

Speaking to several brands who look to build their community and grow their audience, and what was a clear YES, now seem to be....depends ?

If you are a brand looking to build a long term bran identity and gather a solid community around you - ABSOLUTLY YES - there is no better place then building on open social graph, and Farcaster is currently the leading place to build a crypto native audience.

If you have a very short-mid term goals - NOT sure - it might be that you won't be able to grow dramatically while the market goes side ways and no "new blood" is flowing in. 


What's your take

Building @covariance  | D2D hacker | biz dev & Growth | web3 social nerd | Future of /work is here & it's tokenized | 

app.covariance.network

Yes, and they need to take a long term perspective.