Founders

Hey foundooors, need some advice. 

I have an opportunity to be in a consignment store near me. Rent is $200/mo at a 3mo contract. The problem with other retailers is that candles are so saturated, so unless I’m first in the shop, most consignment stores will not accept me. 

It is in a semi popular mall but I’m uncertain of the food traffic and if it’s the right demographic because it’s mostly upper/middle class/young professionals/families. I do feel the urge to physically get in front of customers though to work on my messaging, but the alternative is that I just booth at craft markets (each craft market is around $150-200 a day anyways). 

What questions should I ask the owner to make sure it’s the right fit?

🕯️They/them. Scaled cos from 0-$300k in arr, 7-35 employees, 0-100k users. Now I make beautiful, functional, and ethically made candles at humankind.place

+ to what cam said already: 

- how many months would I have to pay for up front to guarantee there are no other candles sold here ?
- what sort of marketing do you do to promote your location to consumers? Can I see examples?
-  what made you want to start a consignment shop?
- why did you select this specific location for your store?

Answers will reveal a lot about their own business savvy v shooting from the hip and leaving all the risk to you.

Healthcare investor by day, web3/AI tinkerer by night. 🟪 Host: /venturecapital /theitinerant

good call on all those questions. I’m going to write all those down! Thank you Ben 🙏