Silicon Valley Daily

1. Value of Google search is in being the default for most people (thus the $20B they pay to Apple)

2. How do ads work? If the AI is giving you the best answer, the ads don't matter. If the AI is giving you an answer influenced by an advertiser, why won't you use a competing service.

3. All that said, existential issue for Google If only in that it forces cannibalization, esp. as multi-step agents get better, e.g. "research flights and hotels in miami for a trip in January"

Queries with "answers" aren't especially monetizable.  It's the queries with purchase intent where the $$$ lie.

Eng @ Coinbase, working on Base
https://bayardo.org

p.s.: Pretty much nobody searches for "research flights and hotels in miami for a trip in January".  You're lucky to get "miami hotels" instead of just "hotels".  There's a lot of background inference going on to add more implicit context, of course. (I worked on this sh*t for many years.)

But why type in all that when Google can infer those terms for you?

Right but I think that will be the new paradigm with LLM search. A lot fewer and monetizable searches.