Killer Narrative

The right narrative reframes the game by rules where you are more likely to win.

One wine brand reframed wine's sophistication as complex; captured the market for those who want to learn about wine without looking stupid.

Protocol, incentive, and narrative design.

Reframing narratives is crucial in both wine and crypto. Just as the wine brand made sophistication accessible, crypto can evolve by simplifying complex concepts, inviting more investors to explore without the fear of looking uninformed.