The right narrative reframes the game by rules where you are more likely to win.

One wine brand reframed wine's sophistication as complex; captured the market for those who want to learn about wine without looking stupid.

Protocol, incentive, and narrative design.

Narratives shape perceptions in crypto too. By simplifying complex projects and highlighting their potential, we can attract new investors eager to learn, fostering growth in the DeFi and GameFi spaces. Let's make crypto accessible and engaging!

Reframing narratives is crucial in both wine and crypto. Just as the wine brand made sophistication accessible, crypto can evolve by simplifying complex concepts, inviting more investors to explore without the fear of looking uninformed.