Farcaster

I like to feel all the experiments the Farcaster team runs, so I never disable them. But the Someone Followed Someone Else experiment is a perfect example of lifting hopes then crashing them. 

I think most people want the dopamine hit of someone commenting or recasting or whatever. So, when you see a notification that someone you know did something, that's what you expect. 

Then, the letdown comes when you realize it's just a notification that they followed someone. 

This is a social psychology dopamine letdown.

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