Farcaster is dwr 
Airchat is naval
X is Elon
Threads is zuck

I actually think that these platforms are not theme based but leader based. The theme comes from the leader, not the other way around

Eating mole verde and shaking screaming crying throwing up

friendly neighborhood anon // crypto angel + advisor + shitposter

working on @tableland & @openfarcaster | hosting /zk | avichalp.me

but I do think protocol design matters.

for the legitimacy of protocol: sound design + founder’s cult of personality > just cult of personality 

hence, farcaster + dwr are in a better position than airchat + naval and x + elon