brypto

Memes

I’ve noticed a measurable decline in the way marketing employees are treated in crypto, especially in smaller projects 

I channeled my frustrations into this but never shared it, but the more I learn I’m not alone, the more people I think can get bingo pretty easily

The larger takeaway here is that, lacking a proper conversion funnel, most crypto projects play the social and/or token attention game

Marketers are expected to be in endless hot pursuit of the latest narrative / meta — which sets even the best marketer up for failure 

This is also why there’s so much founder-led marketing

that should be true for any new industry? 🤔

Only industries that don’t have products yet (not necessarily new)