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Thomas
@aviationdoctor.eth
With so many freemium mobile apps depending on revenue from animated ads, and the availability of phone cameras with face recognition, I’m surprised that we haven’t seen more ads require that you stare at the screen and watch the ads to the end, Black Mirror style
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Benido
@benido
There's laws (at least in some parts of the world), but most importantly Google and Apple aren't really interested in this I think... Companies used to be able to track/ attribute actions way better some years ago compared to now. Both Apple and Google have cut the ability to track where installs etc. come from, show you less granular data etc.
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Thomas
@aviationdoctor.eth
I mean this could literally remain phone-side, with no privacy data shared back to a server. If I get such an ad, I put the phone down, go do something else, and pick it up later. I’m just glad those apps don’t require me to activate the face ID feature to prove that I’m paying attention (they could easily trigger it at the end of the ad, and if you fail to authenticate, the ad runs again lol)
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Benido
@benido
I am not an expert (just some close friends working in UA/ marketing), but I think this is only to a certain extend a privacy thing from Apple and Google...
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Thomas
@aviationdoctor.eth
But there’s no privacy concern here? When my bank app uses Face ID, it doesn’t see my face. iOS handles the authentication and just tells the app if I passed or not.
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Benido
@benido
That's a different use case I think, and in the case of ads it would be about privacy. But again, I am just larping (and it's happening in shower thoughts!!!)
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