Thomas on Warpcast

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Thomas pfp

@aviationdoctor.eth

With so many freemium mobile apps depending on revenue from animated ads, and the availability of phone cameras with face recognition, I’m surprised that we haven’t seen more ads require that you stare at the screen and watch the ads to the end, Black Mirror style

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Dwayne 'The Jock' Ronson pfp

Dwayne 'The Jock' Ronson

I'm dumb so I might be missing something but this is def one of the most surprising things to me, as someone who constantly thinks about incentives. This is literally THE business model of THE largest media corporations. Incentives don't get bigger than this. My best guess is that the optics (no pun intended) don't look good and so the potential blowback may not be worth the extra eyeball-seconds?

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Adam pfp

Sony tired something like this with their tvs a few years back https://www.snopes.com/fact-check/sony-patent-mcdonalds/

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Gökhan Turhan pfp

don't worry. Sweatcoin does it for the rest of crypto industry.

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Tokenized Human

@tokenizedhuman

Don't give these people ideas!

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Giwa 🎩 pfp

That would be literal torture and still doesn't mean the ads will end up converting, would just make people hate them more. I've never played any of those games ads, I only "watch" them because they are unskippable.

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Eren🎩 pfp

With the current Level of technology this is actually something that I can see tech companies make in the future but we already have must watch ads… for instance on YouTube you can’t skip ads

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law pfp

Wait are you saying that these apps could use our phone camera facial recognition systems to ensure we MUST watch these ads

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Marcela pfp

I'm supporting you through /microsub! 38 $DEGEN (Please mute the keyword "ms!t" if you prefer not to see these casts.)

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Benido pfp

There's laws (at least in some parts of the world), but most importantly Google and Apple aren't really interested in this I think... Companies used to be able to track/ attribute actions way better some years ago compared to now. Both Apple and Google have cut the ability to track where installs etc. come from, show you less granular data etc.

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Ads also have a goal to make you have a positive feeling, so this would completely go against it to force you to watch. They know they only catch a very little number of viewers, but the one they get are either curious or interested. They have a positive feeling on the product. It has to naturally meet the target. Forcing is not the correct way, but repetitive viewing even if not fully viewed is the most efficient way. A small percentage of people who repeatedly view an ad and discard it eventually watch it in full and some of them eventually click and some of them eventually buy. Mass broadcast and targeted viewers are more efficient than forcing. That's why.

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Eloise pfp

The problem with that will be users privacy Can we do that while still keeping user safe?

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Freytrades🎩📈

dude you’re giving them ideas now?

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Mai🟪🍖🐹🎩🍡

Yeah, it’s only a matter of time before we have to watch ads like we're in Black Mirror. Can’t wait for that future!

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Sheena pfp

Totally gonna happen soon. In fact I think almost everything black mirror is bound to happen eventually. Kinda scary huh?

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Tsunade🦋 pfp

Shhh…Don’t give them ideas😂 Although I’m surprised this isn’t being done already considering they’re constantly listening to our conversations in order to place the right ads.

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