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The non-fungible token (NFT) market is gearing up for a wild ride, with projections estimating it will soar to over $3.3 billion in revenue and attract more than 16 million users by 2028. NFTs are verifiable representations of digital and physical goods that exist on a blockchain.

Unlike cryptocurrencies, which are interchangeable, NFTs are one of a kind, representing ownership of a specific item — be it digital art, music, collectibles or even virtual real estate. This uniqueness is what gives NFTs their value and appeal.

From famous brands to prominent artists, NFTs have quickly gathered an audience that exceeds blockchain and crypto chambers.