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Why are TikTok users choosing to migrate to Rednote as opposed to Instagram reels?

Xiaohongshu, also known as RedNote, has hit #1 on the US App Store following news of a possible TikTok ban on January 19th. https://t.co/CwIXgtPEfO

Pop Base

Why are TikTok users choosing to migrate to Rednote as opposed to Instagram reels? https://x.com/PopBase/status/1878869332018737253

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it's different.

the quality bar is very high. users could avoid basically all slop when it was all attractive, fancy chinese ppl. we'll see how they do with 'muricans hurh hurh

they also do an amazing job of onboarding, gently encouraging new posters to provide content that the network will embrace