Founders

//MARKETING//

it's okay for early projects to skip brand & marketing strategy

BUT try to have at least a raw draft that you can play with (i.e. what's your brand identity, what's your messaging, what's your main value prop and etc.)

cause this is the secret 🥫sauce that glues everything

web3 marketing degen | @safary leo 🦁 | 
emitting positive vibes and tips 🪇

building a brand strategy actually helps build a stickier community. Curious though how do you suggest one experiment with different brand voices?

Building community at @Intract. While experimenting with airdrops & how to do them right.

draft several user personas and try different comms styles, take twitter and farcaster (or other web3 socials) - completely different crowds!

typical user profiles you can work with - degens/crypto advanced users, beginner crypto users, CEX hodlers/crypto curious i.e. probably don't have any onchain txns yet and etc.