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Shira Stember
@shira
1/ We all focus on building community and social metrics. But so often I meet founders who think of brand as just colors & logo or something to focus on later. That is a risky move! Your brand is an asset. And in the early stages, it can be your only moat. Here’s why early stage startups cannot afford to ignore brand...👇
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Apurv
@apurvkaushal
building a brand at an early stage ( pre PMF) is something I don't think is great investment from founders & a small team. sure you can be vocal, build in public, create consistency around your approach to build stuff. but unless you really figure out the value / product that matters, i don't see the point. correct me if I am wrong?
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