Data

It's been 2 years since in the space of using data to drive growth for crypto products ( targeting , retention data based product iterations etc.) 

Tbh it has been difficult to get organic demand for dApps - either too small to care about analytics, or looking for exit with quick token launches where they don't care about bots etc. 

In the last 1 month though, seen a change with ~10 dApps inbound around helping them get the right users for a given reward budget (e.g. willing to pay 10$ in rewards to users who've in the past been power users of perps etc.) 

Wonder what's the trigger here...