The art NFTs were born from a desire to decentralize art and creativity, putting power back into the hands of artists and collectors.

Finally artists could showcase their work without:
- the need for traditional gatekeepers
- having to prove that their art is good enough
- the need to ask for permission to be allowed to be seen

It allowed
- true artistic freedom
- direct connection with their audience

But the nice narrative that was sold to us did not match the reality.

We still ended up with middlemen…

The centralized NFT marketplaces that brought back the very barriers we tried to break.

We have to apply for some of those - for their teams to decide if we were good enough to be accepted or not. 

They have the power to ban artist accounts or delist collections if they choose so…

And in some cases our NFT art is not even truly ours.

Does it even make sense?

From my personal experience collectors want to know the artist behind the art and in that case outsourcing marketing to others is not working well