The Meta AR glasses are cool until you find out that they are $10K and you can't buy them.

Say what you want about the Vision Pro (they 100% botched Day 1 content and getting developers to build), it's $3K and available for sale. Expect v2 and v3 to get cheaper and lighter.

You're not going to beat Apple by shipping cool concept videos with journalists.

This is just a beginning, AR glasses has been around for a while, there is a lack of useable applications on (mainly) non-apple glasses. I tried Nreal glasses a while ago, and they retail for around $400. The new Xreal AR glasses look solid and they start at $200