Time to focus on the Human Layer in our ecosystem and heal the traumatic lock-in of violence and separation in web2 tech. I am now in charge of comms AND community at Fuel and am sheparding our marketing as well— and building a new way of marketing for web3 entirely. Time to stop trying to recreate trad marketing for a technology that stands in defiance of its very existence. Let’s change our narratives, peeps.

Time to focus on the Human Layer in our ecosystem and heal the traumatic lock-in of violence and separation in web2 tech. I am now in charge of comms AND community at Fuel and am sheparding our marketing as well— and building a new way of marketing for web3 entirely. Time to stop trying to recreate trad marketing for a technology that stands in defiance of its very existence. Let’s change our narratives, peeps. 

https://x.com/crystaldstreet/status/1819541789461582126?s=61

Head of Community at Fuel | Founding member @journodao | 500RYT Yogi | Former Consensys & @unlockprotocol 