I checked out the Lens V3 docs last night. It feels like Lens is shifting from a social-first approach to a blockchain-first one.

it's an EVM-compatible blockchain with powerful social features for developers. (AAVE chain 😂)

With the SDK, you can easily build a social network client, even tailored to your audience with a custom graph.

But tech isn’t the core for social networks, it’s content and real people. 

Any social app still faces the challenge of user acquisition and retention to build network effects.

Lens V3 didn't answer for this, it's all left up to developers.

https://dev-preview.lens.xyz/docs

Looked at it, and the biggest breaking change seems to be publishing the app metadata on-chain that's used in authentification. 

I didn't look deeper if this kills Momoka, but I suspect it makes sense for all posts to be in a single place not like before on-chain and on a data availability layer.

The spam will be countered with daily limits of probably 200 like before, it's refreshing to see not an aggressive focus on increasing DAUs, protocols don't care about DAUs, only capital mainly cares about DAUs, you can have the greatest protocol with only one user, it makes no difference as long as you don't want to enrich yourself. 

Also, an important concept is bringing your own feed, this is crucial to new social media and it's hard to believe decentralized social media will succeed with obtuse centralized feed algorithms.