Product

ByteDance's growth hack that got them tens of millions of users:

working with distributors to pre-install their flagship news app Toutiao in mid-tier Android phones at $0.06 per install 

qDAU or not is another question but interesting case study.

(started reading this book during my flight)

okay i finished this on my second leg 

i highly recommend it!
- history on how ByteDance came to be and how it grew outside of China
- a glimpse into China’s social network landscape
- the “App Factory” model

wow, sounds super interesting! i've been curious about how ByteDance blew up. gonna add this to my reading list, thanks for the rec, Emma! 📚✨