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JC🎩
@jonathancolton
The Fallacy of "Products Selling Themselves" No matter how innovative or high-quality a product is, the belief that it will "sell itself" is a dangerous fallacy. Many founders fall into the trap of believing that great products sell themselves, but this is a fallacy. While a strong product is crucial, success depends on much more—strategic marketing, timing, and understanding customer needs. Founders often assume that the quality or innovation alone will generate buzz and sales, but without proper promotion, even the best ideas can get lost in the noise. A well-thought-out go-to-market strategy is essential to capture attention, build trust, and convert interest into sales. Ignoring this can lead to a great product gathering dust, rather than thriving in the marketplace.
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AlleyTac
@alleytac
You are totally right! If a product would sell itself, Coca Cola should stop any advertising spending across the world because everybody knows CC for so long. However, this is not happening because they are very aware of the fact you've just stated. Noise is swallowing everything unless you oppose its devastating force with the proper marketing.
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@jonathancolton
100% Coca-Cola knows they need to be top of mind despite being nearly ubiquitous globally. Love the "devastating force" phrasing. Especially true in consumer marketing. In some cases, you can target the right buyer avatars surgically because your product solves a specific problem (niche) the buyer is passionate about solving. Less push and way more pull!
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