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All-Access (AAA)
@allaccessio
The Experience Economy: Too good to be true or a breath of fresh air for the live events industry? Let's talk about this. 🧵
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All-Access (AAA)
@allaccessio
Life after COVID-19 has been…different. We’ve all felt it. People who didn’t think much about their health before are now focusing on wellness. Meanwhile, businesses are going digital, not just with remote work, but also contactless meetings. Yet, the most shocking change has been how people move away from material purchases and instead prioritise experiences.
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All-Access (AAA)
@allaccessio
Experiences aren't tangible or new, yet they're desired for creating unforgettable memories. This allows brands to tap into FOMO on visiting bespoke destinations, dining at exclusive restaurants, or even catching their favourite artists live.
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All-Access (AAA)
@allaccessio
Nations are embracing this shift too. Saudi Arabia, with its Vision 2030, is transforming Qiddiya city into a hub for entertainment and culture, showcasing their heritage and sports facilities.
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All-Access (AAA)
@allaccessio
The live events industry is booming! Predicted to grow 6.4% annually, it could reach $2.31 trillion by 2032. This is a golden opportunity for brands like us to lead with real-world experiences.
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