Music Business

The Experience Economy: Too good to be true or a breath of fresh air for the live events industry?

Let's talk about this. 🧵

All Access Anonymous is on a mission to bring live experiences on-chain, unlocking the power of fan communities & reward them with Real-World Experiences (RWEs)

Experiences aren't tangible or new, yet they're desired for creating unforgettable memories. 

This allows brands to tap into FOMO on visiting bespoke destinations, dining at exclusive restaurants, or even catching their favourite artists live.

Nations are embracing this shift too. Saudi Arabia, with its Vision 2030, is transforming Qiddiya city into a hub for entertainment and culture, showcasing their heritage and sports facilities.

The live events industry is booming! Predicted to grow 6.4% annually, it could reach $2.31 trillion by 2032. 

This is a golden opportunity for brands like us to lead with real-world experiences.

All Access is enhancing fan engagement with a dynamic token ecosystem, rewarding loyalty and participation. Users can earn revenue shares, influence festivals, and get exclusive rewards. 

The future of live events is about unforgettable experiences for the fans.

Life after COVID-19 has been…different.

We’ve all felt it. People who didn’t think much about their health before are now focusing on wellness. Meanwhile, businesses are going digital, not just with remote work, but also contactless meetings.

Yet, the most shocking change has been how people move away from material purchases and instead prioritise experiences.

What do you mean by too good to be true? In the current climate? Pricing? Something else? It's certainly something I've grown up with and hold high on what I spend money on, not just in the music industry but elsewhere. Experience helps you grow as a person and learn from those experiences. Very important.