If you buy 30 cents worth of coins representing a fraction of an image on Zora and you don't care what that fraction is or how much it will be worth tomorrow or in a year because you just like the image and the creator and want to collect it and support them then you won't care what happens to the value of those coins.

but then why not just buy a normal edition?? why are we collecting coins instead of collecting art?? does not compute for me.

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art collecting - as opposed to "coin" collecting - is foundationally about connection with the art and/or artist. Editions exist in both the traditional art and onchain art worlds. Editions previously have at least been limited, often within 10-100. They are still a 1/X. But regardless collecting those pieces would be prompted by the buyer seeing the image, enjoying it and collecting it. As if it were something you could display in a gallery whether physical or digital like @deca or similar. 

The coin model encourages quick buys and trades based on financial incentives without any connection to the piece itself. You're not collecting art, you're buying coins of an image of an asset that could go up down or sideways. It lacks soul. While I do think this could work maybe for content, it doesn't sit right with the ethos of bringing art on chain for the digital provenance.

why exactly is an edition "art" where a coin is not?

when editions were new, someone could have just a reasonably asked "why are we collecting editions instead of collecting art??" right?