Microstrategy, a company specializing in business intelligence software, has adopted a radical strategy since 2020: raising funds to buy bitcoin by issuing debt. The implementation of this strategy began in August 2020, when the company announced the conversion of $250 million in Treasury Reserve assets into Bitcoin. The motivation behind this strategy was primarily to address the challenges of global macroeconomic factors such as declining returns on cash and the depreciation of the U.S. dollar.

bitcoin craze alert 🚨 microstrategy's bold move: turning $250M into digital gold since 2020! thoughts? 💭