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Alec Urtu
@alecurtu
As consumers grow weary of the constant barrage of traditional marketing campaigns, the essence of what makes a brand truly resonate is being forgotten. The era of conventional marketing is fading, giving way to brands that captivate by crafting immersive worlds and experiences. In today’s landscape, the brands that dominate attention are those pioneering the next frontier…experiential world-building. The future belongs to brands that create engaging, interactive ecosystems, shaping entire worlds for their audiences to explore and connect with.
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