Alec Urtu

@alecurtu

318 Following

3078 Followers

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20250118colorStudy v2 on @rodeodotclub

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IRLfrens on @rodeodotclub

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20240411colorStudy on @rodeodotclub

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Stay safe frens.

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dreamsofyouAlways on @rodeodotclub

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0001 0115 green on @rodeodotclub

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Marathon prep is in full swing. Today was my first workout of the block, and I’ve spent the past couple of weeks building a base.

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As consumers grow weary of the constant barrage of traditional marketing campaigns, the essence of what makes a brand truly resonate is being forgotten. The era of conventional marketing is fading, giving way to brands that captivate by crafting immersive worlds and experiences. In today’s landscape, the brands that dominate attention are those pioneering the next frontier…experiential world-building. The future belongs to brands that create engaging, interactive ecosystems, shaping entire worlds for their audiences to explore and connect with.

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For the past three years, frens.house has been backing early-stage founders and groundbreaking products. We’ve laid a solid foundation, and 2025 is the year we scale as we infiltrate the psyche of consumer culture.

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Keeping stacking in 2025.

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Providing liquidity to the flourishing AI agent market has offered me a front-row seat to a profound technological paradigm shift. In this era, memes have transcended mere humor, becoming vessels of collective attention… a gateway to embed new ideas into the fabric of popular culture. MemeFi endures because popular culture itself is a vast, ever-evolving cult of belonging, where identity is forged and shared meaning takes root.

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Today I learned that I have a type 2 accessory navicular bone, it is an extra bone in the foot that's larger and triangular or heart-shaped, and connects to the navicular bone by a cartilage bridge. Looking into PRP before we talk about removing the bone with surgery.

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Building a product with the potential to serve as a future store of value holds far greater significance than pursuing short-term wins in today’s attention economy.

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The moment you try to appease everyone, you sacrifice your edge. Breakthroughs come from authenticity…focus on being undeniably great, and let the market noise take care of itself.

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The graceful navigation through diverse cultures is a rare and profound art, a symphony of understanding that few ever truly master. To hack into the collective psyche of popular culture requires not only skill but also a deep passion… an ability to align one’s personal passion with the pulse of the broader human experience. It is a dance of resonance, where the individual meets the universal, crafting influence through intentional connection.

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Going through the blister phase of this current training block.

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Sometimes we get sidetracked from our greater purpose, but these detours are essential for building character. Remember, the journey itself is the true reward. Embrace the ride and stay focused on your long game, frens.

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This is how we build frens.

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Keep it 💯 frens.

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Time to start the next build-up for the LA Marathon. This time, I'm going to try something different by spending more time on the trails and using the marathon as part of my training for the Canyons 50K, which is about six weeks after the marathon.

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