Farcaster

A lot of chatter recently about Farcaster, marketing and expanding beyond crypto

I have yet to see a crisp definition of:

1. What problem does Farcaster solve for people outside of crypto today?

2. What evidence exists that existing  at-scale free social networks and paid creator tools / platforms are insufficient in serving these people?

3. Assuming this population exists, what channel (i.e. tactics) do you market Farcaster to said people?

I'm not asking for free work, fwiw. It's our job to figure to this out (we don't have an answer for this question ourselves). 

But hiring a "marketing team" when you don't have an answer to this question is not going to solve the problem.

Marketing works great when you have a clear value prop and target market and channel.

fwiw seeing even just 300 likes on a piece of mine, with a handful of comments discussing my work, after a year long embargo on Twitter, was very meaningful, and is a huge huge differentiator between you and every other major social media platform

billionaire media tycoon and former mayor of san francisco. disinformation researcher. cmo @foundersfund. editor-in-chief @piratewires. 🏴‍☠️

I personally found Pirate Wires through Warpcast and now read the "3 Takes" every day