social

instagram has launched multiple audio tracks on reels

a pain point when making insta reels is the audio

your stuck between

editing the video then adding in different instrumentals off the app but not getting the boost in engagement from using a trending sound and potentially getting a copyright claim 

or 

adding audio in the app but only having one sound option

multiple audio tracks means you could make a reel and then add in a viral meme as well as a trending track - or you could switch up the instrumental as the tempo or topic of the video changes.

could using more audio also mean double the engagement boost? 🤔

either way the editor in me is excited to utilise this in my next insta vlog