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🧵 + 🔗 to pdf 'Dot Zero' #1 (1966) An interdisciplinary publication art directed by none other than Massimo Vignelli, connecting graphic design with art, philosophy and architecture. More below ⬇️ https://s3-us-west-2.amazonaws.com/rationale-design.com/resources/files/Vignelli_DotZero_Issue1.pdf
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2. ('Dot Zero' #1 -🧵) The list of contributors was astonishing for its time, and the topics it covered (new technologies, transportation graphics, semiotics) were not addressed in design press then. Issue #1 includes articles by Marshall McLuhan and Bruno Munari, to name a few, and a book review on Vasarely!
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3. ('Dot Zero' #1 -🧵) Two-page color spread from an article titled 'Printing as an Art Form' showing the work of printer Eugene Feldman.
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4. ('Dot Zero' #1 -🧵) Two-page spread from an article titled 'Computer Graphics: Extending the Visual Media' by Maurice L. Constant.
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5. ('Dot Zero' #1 -🧵) Intended as a quarterly, 'Dot Zero' sadly published only 5 issues between 1966 and 68. Set in 2 weights of Helvetica and printed on white uncoated paper almost exclusively in b&w, the design of 'Dot Zero' stood out then and feels equally distinctive today. ⊙ ⊙ ⊙ ⊙ ⊙
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