I'm working on a web3 strategy for an upcoming animated children's movie.

The film producers are not familiar with web3 so I'm not creating the actual strategy yet; I am just writing a one pager** to introduce the concept of web3 marketing as something they should consider in addition to their traditional efforts.

** My one pager is 6 pages long. 😆 

An ask: If anyone has case studies or examples of films that have done web3 activations, can you send my way? 🫡

Update: 

I changed all references of web3 to onchain and sent it to the film's producers this weekend.  

I wrote a section comparing traditional marketing to onchain marketing, but could have just pointed them to this gem by @sarahzorah  ➡️
https://x.com/sarahzorah/status/1892643230631788615

Onchain marketing doesn’t compete with traditional marketing—it augments it.  

I'm excited to hear their response.

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Interested to see how the reframing affects the reception. Can see it completely changing their first impression of the doc, even if it reads unusually to us 

I think you could emphasise more the idea that if super fans pay even a token sum (pun not intended), in their brain they are really committing. (I even suspect if you got them $5 back somehow, maybe a promo code or some cheap merch, you could come out profit-neutral but with a much strong fan than otherwise.