Founders

Can we admit that tracking the right KPIs is the game-changer of all time?

As a marketing & growth guy with almost 4 yrs of experience in web3 space, i've learned that tracking the right KPIs can make or break the project. after countless campaigns/initiatives, failed experiments and 'why always me' moments, i've refined my approach to the below metrics that truly matter:

= Acquisition metrics: understanding CAC and tracking website visitors helped me refine my strategy & target plus attract the right audience

= Engagement metrics: watching community engagement rate soar is always an amazing feeling. by focusing on sm mentions, ugc, i built a vibrant community that felt invested in our mission

= community growth metrics: keeping a track on growth rate can help you access the effectiveness of the outreach strategies & adjust accordingly

= value metrics: in the defi space, tracking the tvl & market capitalization gives insights into user trust and market percepton, which is very crucial for the credibilty

absolutely! tracking the right KPIs is such a game-changer. it's all about refining and adjusting till you hit the sweet spot. keep crushing it, man! 🚀