Aditya Chauhan pfp

Aditya Chauhan

@aditya-marketoor

27 Following
25 Followers


Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Stop chasing virality. focus on what resonates with your audience and build from there.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
gm gm setting boundaries doesn't make you less authentic it makes you more sustainable.
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Aditya Chauhan
@aditya-marketoor
Your Story Is Your Brand ​ I spent so much time focusing on tactics suggested by gurus...when I should’ve been focusing on my story. Your story -how you got here, -the challenges you’ve faced, -the lessons learned along the way-that’s what makes your brand unique. People don’t buy products, they buy stories. They invest in the human behind the brand. The more you share your journey, the more people see themselves in it, and that’s where loyalty comes from. Don't sleep on your story-it’s your greatest branding asset.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Token2049 is all about smoking, drinking, and collecting a ton of merchandise (with people collecting bags bigger than themselves). If you want to collect real value, the networking village is the place to be. The rest should attend quality side events, not just parties.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Don't overthink and complicate things. Just do it.
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Aditya Chauhan
@aditya-marketoor
Can we admit that tracking the right KPIs is the game-changer of all time? As a marketing & growth guy with almost 4 yrs of experience in web3 space, i've learned that tracking the right KPIs can make or break the project. after countless campaigns/initiatives, failed experiments and 'why always me' moments, i've refined my approach to the below metrics that truly matter: = Acquisition metrics: understanding CAC and tracking website visitors helped me refine my strategy & target plus attract the right audience = Engagement metrics: watching community engagement rate soar is always an amazing feeling. by focusing on sm mentions, ugc, i built a vibrant community that felt invested in our mission = community growth metrics: keeping a track on growth rate can help you access the effectiveness of the outreach strategies & adjust accordingly = value metrics: in the defi space, tracking the tvl & market capitalization gives insights into user trust and market percepton, which is very crucial for the credibilty
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Cut through the noise and get straight to the strategies that drive results.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Don’t build for followers, build for an audience
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Rule over your emotions.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
As i reflect on my 3 year journey in web3 marketing, im reminded that this space is constantly evolving. while i don't claim to be an expert, ive learned valuable lessons through a lot of trial & error, and im eager to share them with you. learning 1: community is the real mvp. i used to think that content was king, but no, its the community that wears the crown. learning 2: authenticity beats the algorithms. web3 is built on transparency and trust. authenticity is a key to building credibility with the audience. be real and be honest and don't try to manipulate those algos. learning 3: web3 is not just about tech, its about people. there is so much tech in this space but at the end of the day, its about solving problems for real people. learning 4: dont just promote, do educate as well. web3 is complex and education is crucial. learning 6: collaboration is the new competition. seek out partnerships, collaborations and opportunities to work together. if you have made it this far, heartfelt thanks.
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Aditya Chauhan
@aditya-marketoor
Gm gm, We’re all going to be millionaires. Very soon.
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Aditya Chauhan
@aditya-marketoor
Gm gm, don’t let the iPhone 16 hype distract you...too much
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Aditya Chauhan
@aditya-marketoor
Writing advice to your past self can bring out the best insights.
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Aditya Chauhan
@aditya-marketoor
it’s high time to face it- people don't fall in love with products/ideas, they fall in love with people. and yet, so many web3 projects still sound like, well, projects. corporate jargon, buzz words, robotic tone, and a whole lot of soullessness. but what if your brand voice was different? what if it sounded like a real person, with quirks, flaws and a sense of humor? wouldn't that be someone you'd want to hang out with? when we make our project’s voices sound human, we make them relatable and authentic. and that's when the magic happens. by adopting a humanlike brand voice, projects can create a more personal and emotional connection with their audience, ultimately driving loyalty, engagement, and growth.
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Aditya Chauhan
@aditya-marketoor
Gm go-getters!
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Aditya Chauhan
@aditya-marketoor
web3 marketing isn't about following a one size fits all approach. despite the hype, it's crucial to focus on the foundations and fundamentals. what does that mean? you need to go back to the principles every time and define what is the stage of the project, how much time you have until the launch, think about the distribution channels. $ get to know your audience: understand their needs, pain points, and motivation. $ craft a compelling narrative: your story should resonate with your audience and set you apart. $ choose the right channels: don't spread yourself thin. focus on the platforms where your audience is most active. $ timing is everything: don't rush to launch without a solid plan. $ community building is the key: engage with your audience, share your journey, listen to feedback, show appreciation, show setbacks (debatable i know)- "loyalty is earned" $ don't skip the basics: define your strategy, set clear goals, and track progress. data driven decisions are always "green flag" c'ya 👋
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Aditya Chauhan
@aditya-marketoor
In web3 or for that matter in web2 as well, if the product is still under development, the question comes what should you market then? The real product you need to market is the "COMMUNITY". Focus on building a loyal following. Market the vision, values & people behind the projet, that's where the real magic happens.
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Aditya Chauhan
@aditya-marketoor
Gm hustlers!
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Aditya Chauhan
@aditya-marketoor
To the builders, Building something? Great! But don't forget to foster the right community- it's like the secret sauce that makes your project go from mehh to yeahh. Most founders think marketing = community, but nope. You need a community team that's all about: - targeted outreach - good comms skills (no robots) - effEctive growth strategies A strong community team is just as important as your core team. They're the magic makers who turn fans into superfans. So, pick wisely and watch your project thrive.
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Aditya Chauhan
@aditya-marketoor
In this revolutionary era of web3, we're not just upgrading our technology- we're revolutionizing the way we connect. Social media, once just a tool for sharing updates or pictures, has evolved into a bridge that connects us all, no matter where we are in the world. It's a reminder that our voicea can be heard, our thoughts can make a difference, and our communities can thrive. In web3, this bridge becomes even more powerful. With decentralized networks and blockchain technology, our connections become more secure, transparent, and equitable. Our online communities can now be built on trust, ownership, and mutual value. So the next time you're scrolling through your feeds, remember the incredible power of web3 social media. It's not just a platform- it's a global community, waiting to be tapped into. It's a chance to rebuild the internet around people, not profit. and it's an opportunity to unlock new possibilities for connection, collaboration, and growth.
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