Aditya Chauhan pfp

Aditya Chauhan

@aditya-marketoor

40 Following
7 Followers
Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Them: does the 'memes + reply guy' strategy really work? Me: ▶︎ •၊၊||၊|။||||။၊|။|||။|||။၊| 45:37
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Gm gm, I really admire how locked in you are even on weekends. You’re gonna make it 🔥
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
been in web3 marketing space for aroound 3+ years now (and web2 before that), but more i learn, more i realize how much I dun know. so decided to invest in getting better. officially joined the @safary certification cohort. let’s see where this takes.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Gm gm fam, Take care of the important things (that money can't buy): A fit body A calm mind A house full of love
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
If you learn how to tell a story, it gives you powers you didn’t have in all sorts of places.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Best marketing? you don’t see it coming. you just vibe with it and then realize you’re already in the funnel.
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Aditya Chauhan
@aditya-marketoor
whether it’s green or red your reply guy’s showing up either way
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Aditya Chauhan
@aditya-marketoor
my wife saw my portfolio today dun know why she's been talking to me very politely ever since.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
idk who needs to hear this but chill everything’s gonna be okay soon.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Logged in to farcaster after six months, send me some tips to restart the game here.
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Aditya Chauhan
@aditya-marketoor
Stop chasing virality. focus on what resonates with your audience and build from there.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
gm gm setting boundaries doesn't make you less authentic it makes you more sustainable.
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Aditya Chauhan
@aditya-marketoor
Your Story Is Your Brand ​ I spent so much time focusing on tactics suggested by gurus...when I should’ve been focusing on my story. Your story -how you got here, -the challenges you’ve faced, -the lessons learned along the way-that’s what makes your brand unique. People don’t buy products, they buy stories. They invest in the human behind the brand. The more you share your journey, the more people see themselves in it, and that’s where loyalty comes from. Don't sleep on your story-it’s your greatest branding asset.
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Aditya Chauhan
@aditya-marketoor
Token2049 is all about smoking, drinking, and collecting a ton of merchandise (with people collecting bags bigger than themselves). If you want to collect real value, the networking village is the place to be. The rest should attend quality side events, not just parties.
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Aditya Chauhan
@aditya-marketoor
Don't overthink and complicate things. Just do it.
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Aditya Chauhan
@aditya-marketoor
Can we admit that tracking the right KPIs is the game-changer of all time? As a marketing & growth guy with almost 4 yrs of experience in web3 space, i've learned that tracking the right KPIs can make or break the project. after countless campaigns/initiatives, failed experiments and 'why always me' moments, i've refined my approach to the below metrics that truly matter: = Acquisition metrics: understanding CAC and tracking website visitors helped me refine my strategy & target plus attract the right audience = Engagement metrics: watching community engagement rate soar is always an amazing feeling. by focusing on sm mentions, ugc, i built a vibrant community that felt invested in our mission = community growth metrics: keeping a track on growth rate can help you access the effectiveness of the outreach strategies & adjust accordingly = value metrics: in the defi space, tracking the tvl & market capitalization gives insights into user trust and market percepton, which is very crucial for the credibilty
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Cut through the noise and get straight to the strategies that drive results.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
Don’t build for followers, build for an audience
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Aditya Chauhan
@aditya-marketoor
Rule over your emotions.
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Aditya Chauhan pfp
Aditya Chauhan
@aditya-marketoor
As i reflect on my 3 year journey in web3 marketing, im reminded that this space is constantly evolving. while i don't claim to be an expert, ive learned valuable lessons through a lot of trial & error, and im eager to share them with you. learning 1: community is the real mvp. i used to think that content was king, but no, its the community that wears the crown. learning 2: authenticity beats the algorithms. web3 is built on transparency and trust. authenticity is a key to building credibility with the audience. be real and be honest and don't try to manipulate those algos. learning 3: web3 is not just about tech, its about people. there is so much tech in this space but at the end of the day, its about solving problems for real people. learning 4: dont just promote, do educate as well. web3 is complex and education is crucial. learning 6: collaboration is the new competition. seek out partnerships, collaborations and opportunities to work together. if you have made it this far, heartfelt thanks.
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