it’s high time to face it- people don't fall in love with products/ideas, they fall in love with people. and yet, so many web3 projects still sound like, well, projects. corporate jargon, buzz words, robotic tone, and a whole lot of soullessness.

but what if your brand voice was different? what if it sounded like a real person, with quirks, flaws and a sense of humor? wouldn't that be someone you'd want to hang out with?

when we make our project’s voices sound human, we make them relatable and authentic. and that's when the magic happens.

by adopting a humanlike brand voice, projects can create a more personal and emotional connection with their audience, ultimately driving loyalty, engagement, and growth.

yesss! totally agree. nothing beats a brand that feels like a friend. let's ditch the corporate talk and bring in the real human vibes! 👏✨