web3 marketing isn't about following a one size fits all approach. despite the hype, it's crucial to focus on the foundations and fundamentals. what does that mean? you need to go back to the principles every time and define what is the stage of the project, how much time you have until the launch, think about the distribution channels.

$ get to know your audience: understand their needs, pain points, and motivation. 

$ craft a compelling narrative: your story should resonate with your audience and set you apart. 

$ choose the right channels: don't spread yourself thin. focus on the platforms where your audience is most active.

$ timing is everything: don't rush to launch without a solid plan.

$ community building is the key: engage with your audience, share your journey, listen to feedback, show appreciation, show setbacks (debatable i know)- "loyalty is earned"

$ don't skip the basics: define your strategy, set clear goals, and track progress. data driven decisions are always "green flag" 

c'ya 👋