Any founders with experience with allocating equity in early stage businesses?

Don’t know what’s normal to allocate in a small group of contributors and need some advice.

Since equity is forward looking, generally best to align incentives and give equity for *future* work (ie employees/contributors who will be around for a while) instead of past work. This is why it's best to have equity vest (most common is 4y vest with 1y cliff) instead of being given all at once.

Tools like pave.com can help benchmark compensation.

Building fintech and web3 brands⚡️

https://www.linkedin.com/in/bradmichelson