Getting sucked into Formula One (again, I watched all the greats growing up due to a gearhead father) thanks to the Netflix series Drive to Survive.

It’s all a vehicle for brand advertising of course, but the fusion of technical innovation, human performance, character-driven ambition, and the sheer cosmopolitan glamor of the racing circuit…

Getting sucked into Formula One (again, I watched all the greats growing up due to a gearhead father) thanks to the Netflix series Drive to Survive.

It’s all a vehicle for brand advertising of course, but the fusion of technical innovation, human performance, character-driven ambition, and the sheer cosmopolitan glamor of the racing circuit… 

https://youtu.be/wtJPe1ksS6E

Measuring things at @spindl.

My FID is lower than all but 52 of you.

In a post-scarcity world, most every business is ultimately part of the attention economy with a resulting ad network. 

The only question is if the ad revenue goes to subsidize brilliant machines going 200+ MPH around a track driven by cocky, hyper-competitive athletes, or doomscrolling cultural refuse.

Thanks for sharing - this reminds me I still need to watch the latest season!